"Our everyday actions - even buying a chocolate bar - are meaningful." --Jane Goodall
It says that on the wrapper. I wish I was kidding. I wish to state for the record that I did not pay for this chocolate bar, therefore I have done nothing meaningful and I'm sure something horrible will happen to me (ya know, karma).
As a leader of the environmental movement for over 40 years and a United Nations Messenger of Peace, Jane Goodall has created her own “Good For All” seal to reflect her personal commitment to supporting high quality, ethically produced products from the developing world. Our two newest Theo chocolate bars carry Jane’s seal, essentially her seal of approval, and truly are “Good for All.”
The partnership between Theo and Jane Goodall is inspired by “Cocoa Practices,” a ground breaking Theo Chocolate initiative that brings together small scale cocoa farmers, larger producers and non-governmental organizations from the world’s cocoa producing regions. Cocoa Practices is designed to give farmers the tools they need to grow high-quality cocoa beans while conserving indigenous wildlife and other natural resources in the tropical rainforest eco-systems that provide both their livelihoods and their homes.
Proceeds from the sale of these chocolate bars will benefit cocoa farmers, promote conservation in the tropical rainforest and directly contribute to the Jane Goodall Institute’s efforts to save chimpanzees, develop community centered conservation efforts and direct youth education programs around the world.
Once you have tasted our wonderful chocolate you will experience why it is “Good For All!” Be a part of our movement to save our planet and its capacity to nurture and sustain all living things. We can’t do it without you!